Fashion is used for emotive expression and addressing societal issues by putting them into question. Whether in a funny or serious manner, fashion shows and the runway in the traditional sense are subject to change under the pressure of creativity and experience. By exploring different contexts in which fashion shows are executed and experimentation with engagement, designers create a story and try to bring change into existence. Once the show unfolds on the runway, discussion lifts off about the meaning behind the textile extravaganza. Let’s take a look at some of this year’s cultural developments and trends regarding equality and identity.
The unity between shows of Maison de Faux, Ajbilou | Rosdorff and Juliette Heijnen came forward through the feeling of entering a new world. A new world with balance. Balance between gender and equality, fashion and the pollution of the planet and the search for intergalactic habitable worlds to completely reboot our current way of living life. It seems that humans start to realize that we are part of a system we can influence. The time has come. The power of change is inside all of us.
A renewed vision on gender goes deeper than equality in rights. It is about mutual respect between men and women and the questioning of traditional roles within the contemporary lifestyles that people lead. Juliette Heijnen and Stavreva Kreator expressed this by use of feminine male models, manly female models and androgynous looks. The designers conveyed gender fluidness, leading back to the equality many people strive for.
Something that struck us at Trendpit is that many designers come forward with great ideas through their designed art, showing diversity, equality and unity. However, apart from Political Catwalk and Maison the Faux, few designers actually make the decision to bring diversity in runway models showing different body types and sizes. This causes a breakdown in credibility due to a diffusive image that fails to convey their storyline in an authentic way.
Equality also comes forward through the responsibility humans must take for us to enjoy fashion in an ethically responsible manner. How much longer can we stay on this planet and use her raw materials, without a focus on how to give back? It can’t be an endless one-way street. One way of doing so is re-using textiles and recycled plastics. Both designer collective “Amsterdam maakt er wat van”, Botter, Ajbilou | Rosdroff and Boaz van Doornik included elements in their show that referred to ecological awareness. May it be through zero-waste collections, baskets of old clothes or designed garlands that resemble plastic debris scattered around the runway.
This edition of MBFWA we saw many initiatives focusing on sustainable approaches and gender fluidness. The search for a new world that centralizes equality and balance is nigh. Trendpit believes that manufacturers, retailers and consumers together need to take a stand, because true change in our fashion consumption habits and equality for all must come from the people and not from legislators. Sustainability and gender equality need action. It’s not avoidable nor optional, it is a must if we want to continue loving life and fashion without having to consume less of it.
- Kevin van WelieSocial Media
With help of
- Nathalie de KorverCommunication
- Judith KutschenreuterFuture Architect
- Talisa OngChief Editor
- Houda BiboudaFuture Architect
- Vera BouwhuisFuture Architect